Denver-based insurance compliance and producer management platform AgentSync was founded in 2018 to help insurance companies grow faster.
In 2021, AgentSync co-founder Niji Sabharwal heard from a peer who’d been hit with a tax bill totaling $500,000, in penalties, fees, and uncollected sales tax from multiple states.
As CEO of a fast-growing company that had recently raised a Series A round, Sabharwal didn’t take this warning lightly. He went straight to Dave Jaras, the team’s VP of Finance, and tasked him with getting ahead of sales tax before it became a problem for AgentSync.
Navigating SaaS sales tax alone
Jaras knew firsthand that getting sales tax compliant could be complicated and time-consuming. He had worked with multiple legacy sales tax tools in previous roles, and found the experience lacking.
“I’ve got an accounting background, but I’m not a tax expert. And I felt like I was failing,” Jaras says of one legacy tool he used at a previous employer. “I missed a month or two of reporting because I didn’t understand their deadlines, and I had to navigate all the setup without any support from their team. You’re very much on your own.”
Still, Jaras did his due diligence in evaluating those tools and other, newer players in the space. He found that Anrok stood out for its out-of-the-box support for SaaS, and the team’s expertise and guidance throughout the process.
“There are two big reasons we were very confident in going with Anrok,” says Jaras. “First, it just works. I’m not an expert, and I don’t have to be. And the second is the support that we get from the Anrok team, who really know SaaS taxability.”