Talent engagement platform Sense was founded in 2016 to help businesses hire great candidates faster. By late 2021, the team was preparing to raise a Series D funding round, and focused on meeting critical requirements for a rapidly maturing business.
Michael Spradlin, Sense’s Head of Business Operations, knew it was time to check a number of compliance tasks off the list, including finding a solution for automated sales tax compliance.
“You reach a critical mass where you realize that you need to get certain tools installed as fast as possible,” Spradlin says. "We wanted to ensure we were setting ourselves up with a strong compliance partner, because our accounting needs were only going to increase."
Spradlin and his team began the search for a sales tax tool that could handle the complexities of Sense’s billing model and their billing and payments stack.
Managing sales tax across multiple systems
Sense’s billing process runs through multiple tools, including Salesforce, Maxio, NetSuite, and QuickBooks. Spradlin knew he needed a solution that could work across multiple systems, as well as weather any future changes to their billing process.
“Every company’s quote-to-cash set up is different and has some amount of customization that's unique,” Spradlin says. “You're stitching together a bunch of systems to know how much money you're making.”
Spradlin had experience setting up sales tax automation in the past, and knew the pros and cons of implementing a legacy solution.
“When you get into contracts with companies like Avalara, they want to minimize the time spent on customer support,” Spradlin says. “That just doesn't really fly at our company stage.”
Spradlin turned to his network to look for alternative options for the team to consider, and their accounting partners at Burkland Associates recommended Anrok as a better solution for companies like Sense.
After speaking with the Anrok team, Spradlin felt confident he’d found the right fit.
“We had lots of questions about the specifics of compliance and connecting all our systems,” Spradlin says. “And the Anrok team was just much more helpful.”
