Today, we’re announcing Anrok’s expansion to support physical goods, extending our modern tax platform beyond digital services to tangible product lines like e-commerce and manufacturing. This evolution allows us to bring what we’ve learned from being the tax compliance infrastructure for leading technology companies like Anthropic, Mercury, and Notion into the physical world.

The accelerating convergence of digital and physical

The lines between “tech” and “retail” companies have been blurring for years, but AI has dramatically accelerated this timeline. We’re witnessing digital-native businesses invest billions in physical infrastructure while traditional retailers rapidly build sophisticated digital experiences to stay competitive.

AI companies now need specialized hardware and data centers to power their innovations. SaaS providers are expanding into physical merchandise to create new revenue streams. Meanwhile, brick-and-mortar retailers are launching subscription models and integrated mobile apps to meet evolving customer expectations.

This convergence creates a tax landscape legacy systems weren’t designed for. Tax laws designed for storefronts were hastily adapted for software, with compliance tools following the same pattern—layering digital features onto retail-focused foundations. Few anticipated how thoroughly digital and physical commerce would merge, creating business models that defy traditional categories.

We founded Anrok in 2020 specifically to address this challenge. As governments worldwide began taxing digital goods, software companies—able to go global from day one—faced the growing burden of monitoring customers across borders and navigating complex regulations. Rather than retrofitting old systems, we built a platform designed for modern, borderless business from the ground up.

Now, as digital and physical continue to converge, we’re evolving too. Our customers are expanding into physical products, while innovative businesses in the “retail” space need tax compliance solutions that don’t hinder their ambition. Extending Anrok to support physical goods is a natural evolution of our core mission: simplifying compliance for forward-thinking companies, wherever and however they operate.

Digital-first tax compliance for modern companies

Digital transformation is happening to every business in every industry, faster than ever before. To stay ahead, companies need to have a modern technology stack regardless of whether they are a hardware or software brand.

Legacy tax solutions weren’t built for today’s business reality. They’re fragmented, reactive, and force you into a perpetual cycle: figure out where you have tax obligations, set up compliance, then start all over when you change your business model or expand to new markets.

This approach isn’t just frustrating—it’s expensive. Compliance gaps hit your bottom line directly, and managing multiple systems drains resources that should be fueling growth.

At Anrok, we’re building something fundamentally different: a comprehensive platform that stays ahead of your tax obligations and works like an extension of your finance team, instead of relying on you to piece them together. 

Anrok connects directly to your existing systems, automatically syncing transactions, customer data, and employee locations in real time. Beyond just calculating tax, we monitor your entire global footprint across more than 100 countries, alerting you to emerging obligations before they become problems, then handle the repetitive process of registration and filing. This proactive approach is continuously refined and reviewed by our dedicated tax experts, to ensure you stay ahead of compliance risks rather than reacting to them, allowing your business to scale efficiently across markets without tax becoming a bottleneck to growth.

What’s next for Anrok

Today marks the beginning of our early access program for physical goods support. This evolution directly responds to how modern businesses operate—seamlessly across digital and physical domains. Over the coming months, we'll roll out expanded capabilities built with the same proactive approach and end-to-end automation that our customers rely-on. Our mission remains clear: to help forward-thinking companies like yours scale confidently without tax complexity holding you back, no matter what you sell.

If you’d like to learn more and be notified when you are eligible for early access, complete the form below to stay in touch.